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Search Engine Marketing

Search Engine Marketing is Text Ad Marketing through Keyword targeting in Search Engines Google Ads, Microsoft Ads, and Amazon Seller Central.

Search engine marketing is the demand-driven marketing eCommerce businesses use by securing paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google, Bing, and/or Amazon might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

SEM’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they‚Äôre ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.

Display Advertising

Display advertising¬†(banner¬†advertising) is a form of¬†advertising¬†that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics.¬†Display advertisers¬†frequently target users with particular traits to increase the¬†ads’ effect. Types of¬†display ads¬†include responsive¬†ads, retargeting (or remarketing)¬†ads, native¬†ads¬†and social¬†ads. There are also many options for¬†display¬†targeting, such as interest targeting, contextual targeting and topic targeting.

Display advertising is great for creating High Funnel Brand Awareness, Mid-Funnel Re-Engagement, and Low Funnel Re-Targeting. Types of display ads include responsive ads, retargeting (or remarketing) ads, native ads and social ads. There are also many options for display targeting, such as interest targeting, contextual targeting and topic targeting. The main purpose of display advertising is to support brand awareness and it also helps to increase the purchase intention of consumers.

Shopping Engine Marketing

Shopping Engine Marketing, also referred to as PLAs, help consumers find and buy products quickly across the web by displaying relevant products to the shoppers searching for them and helping drive traffic and sales to online stores. Online retailers list their products on Google ads, Bing ads, and Amazon Seller/Vendor Central to get maximum visibility amongst consumers.

The product listing ads are not just about text and description; they also feature the items and the keyword tags. Product listing ads show more details about a product than text ads, as most of the information comes directly from the product feeds. Hence, customers can see more information about a product just by looking at the product listing page, which contains images of a product, also the Title and Price of the product which is an advantage of product listing ads compared to text ads.

Shopping ads generate a lot of organic traffic. While searching for an item, customers use similar keywords that a specific product is already tagged with. Secondly, if a specific product has those keyword tags that the customers are searching for, they will automatically show up on the product listing page. It is a smart move by sellers to popularize their product pages.