Skip to main content

Strategic Lead Generation: Ignite Growth for Service and Trade Businesses

Google Ad, Microsoft Ads and Google Local Ad Services:

If your business’s goal is to drive more Leads, Calls, and/or Live Chats, then Google Ads, Microsoft Ads, and possibly Google Local Ads Services (if your business qualifies) will be the strongest digital marketing solution for your business. Google Ad and Microsoft Ads (Bing Ads) are excellent sources for driving calls and leads for your business. Google Local Ads service is also an excellent solution for service-oriented businesses that service a specific location or region.

With Google Local Ad Services, you only pay for leads and can track leads to appointments in the same dashboard. To qualify for Google Local Ad Services (GLAS) your business must match one of the many services that GLAS offers, and the business must be able to show a certification of insurance, also the business owner and possibly certain key employees that conduct client facing must pass a background check. This process helps weed out reputable local businesses from the fly-by-night companies and help your business stand out.

Facebook and Instagram can be valuable platforms for lead generation when used effectively.

Here are some benefits of using these social media platforms for lead generation:

  1. Large User Base: Facebook and Instagram have billions of active users, providing a vast pool of potential leads.
  2. Advanced Targeting: Both platforms offer sophisticated targeting options, allowing you to reach specific demographics, interests, and behaviors. This helps you narrow down your audience to people who are more likely to be interested in your product or service.
  3. Visual Content: Instagram is a highly visual platform, which is excellent for showcasing products and services through images and videos. This can be particularly effective for businesses in industries like fashion, beauty, and food.
  4. Engagement: Social media platforms encourage interaction and engagement. You can run contests, polls, and quizzes to capture leads’ attention and encourage them to interact with your brand.
  5. Lead Generation Ads: Both Facebook and Instagram offer lead generation ad formats. These ads allow users to submit their contact information (e.g., email address) directly through the platform without having to leave it, simplifying the lead capture process.
  6. Retargeting: You can use Facebook and Instagram’s retargeting features to show ads to users who have previously engaged with your brand, website, or content. This helps you stay top of mind and re-engage potential leads.
  7. Analytics: Both platforms provide detailed analytics and insights into your ad performance. You can track the effectiveness of your campaigns and make data-driven adjustments to optimize your lead generation efforts.
  8. Integration: Facebook and Instagram offer integrations with various CRM (Customer Relationship Management) and marketing automation tools. This makes it easier to manage and nurture leads once you’ve captured their information.
  9. Storytelling: You can leverage storytelling through posts and stories to create a brand narrative that resonates with your audience, making your brand more memorable and attractive to potential leads.
  10. Cost-Effective: Compared to traditional advertising methods, advertising on Facebook and Instagram can be cost-effective, especially when you consider the ability to target specific audiences and track ROI.
  11. Mobile Optimization: Many users access these platforms on mobile devices, making it convenient for them to engage with your content and fill out lead forms on the go.
  12. Community Building: Building a community around your brand can help foster trust and loyalty, which can lead to more conversions and referrals.

It’s important to note that successful lead generation on Facebook and Instagram requires a well-thought-out strategy, compelling content, and continuous optimization. You should also be mindful of privacy regulations, such as GDPR and CCPA, when collecting and managing user data for lead generation.

LinkedIn Ads can be a valuable marketing tool for small businesses, particularly those in the B2B (business-to-business) space.

Here are some benefits of using LinkedIn Ads for small businesses:

  1. Audience Targeting: LinkedIn allows you to target your ads with precision. You can narrow down your audience by job title, industry, company size, location, and more. This level of targeting ensures your message reaches the right people.
  2. Professional Network: LinkedIn is a platform where professionals and businesses connect. This makes it an ideal platform for B2B marketing, as you can reach decision-makers and key stakeholders in your industry.
  3. Lead Generation: LinkedIn offers various ad formats that are designed to generate leads, such as lead generation forms. These forms auto-fill with user information, making it easier for potential customers to express interest in your products or services.
  4. Brand Awareness: LinkedIn can help increase your brand’s visibility among a professional audience. Even if your goal isn’t immediate conversions, you can build brand awareness and trust within your industry.
  5. Content Promotion: If your business creates valuable content such as blog posts, whitepapers, or webinars, LinkedIn Ads can be an effective way to promote this content to a targeted audience, driving traffic to your website and establishing your expertise.
  6. Retargeting: LinkedIn offers retargeting options, allowing you to reach users who have previously interacted with your website or content. This can be a powerful way to re-engage potential customers.
  7. Budget Control: LinkedIn Ads allow you to set daily or total budget limits, giving you control over your ad spend. This is especially beneficial for small businesses with limited marketing budgets.
  8. Performance Tracking: LinkedIn provides detailed analytics, allowing you to track the performance of your ads in real-time. You can see metrics such as clicks, impressions, conversions, and more, enabling you to make data-driven decisions and optimize your campaigns.
  9. Competitive Advantage: Depending on your industry, your competitors may not be utilizing LinkedIn Ads to their full potential. This presents an opportunity for your small business to gain a competitive advantage by reaching your target audience effectively.
  10. Networking Opportunities: Beyond ads, LinkedIn offers networking opportunities. Engaging with your audience through posts, comments, and messages can help you build relationships and partnerships that can benefit your business.
  11. Recruitment: If your small business is hiring, LinkedIn is an excellent platform for recruiting talent. You can use LinkedIn Ads to promote job listings to a highly targeted audience.
  12. Global Reach: LinkedIn has a global user base, so if your small business offers products or services internationally, you can use LinkedIn Ads to reach a global audience.

While LinkedIn Ads offer numerous benefits for small businesses, it’s essential to have a well-defined marketing strategy and clear objectives to maximize the return on investment. Additionally, regularly monitor and adjust your campaigns to ensure they are performing optimally and aligning with your business goals.

We Are Paid Search will help customize and integrate a specific digital marketing strategy to keep your phones ringing and leads flowing in and the lowest cost possible. We offer packages as low as $1000 a month and will work with you to get everything set up.

Contact us today for a free consultation.