Microsoft Ads, formerly known as Bing Ads, can offer several benefits to small businesses looking to expand their online presence and reach a broader audience.

Here are some of the key advantages of using Microsoft Ads:

1. Access to a Large User Base: Microsoft Ads reach millions of users through the Bing search engine, Yahoo, and various partner websites. While it may not have the same market share as Google, it still provides access to a substantial and diverse audience.
2. Lower Competition: Microsoft Ads often have lower competition compared to Google Ads. This can lead to lower costs per click (CPC) and potentially higher return on investment (ROI) for small businesses, especially in niche markets.
3. Cost-Effective Advertising: Due to lower competition and potentially lower CPCs, Microsoft Ads can be a cost-effective advertising platform for small businesses with limited budgets.
4. High-Quality Traffic: Bing users tend to be slightly older and have higher incomes, which can be advantageous for businesses targeting specific demographics or selling premium products/services.
5. Advanced Targeting Options: Microsoft Ads offers robust targeting options, allowing advertisers to reach specific demographics, geographic locations, and even device types. This precision targeting can help small businesses focus their advertising efforts on the most relevant audience.
6. Remarketing: You can use Microsoft Ads to re-engage with previous website visitors through remarketing campaigns. This is a powerful tool for converting potential customers who may not have made a purchase on their first visit.
7. Extensions: Microsoft Ads supports various ad extensions, such as site link extensions, callout extensions, and location extensions. These extensions provide additional information to users and increase the visibility of your ads.
8. Integration with Microsoft Products: If your business uses Microsoft products like Microsoft Advertising Intelligence and Microsoft Excel, you can easily integrate these tools to streamline your advertising efforts.
9. Syndication: Microsoft Ads allows your ads to appear on partner websites, expanding your reach beyond the search engine itself. This can be particularly beneficial for businesses looking to broaden their online presence.
10. Conversion Tracking: Microsoft Ads provides conversion tracking tools that allow you to measure the effectiveness of your campaigns, enabling you to make data-driven decisions and optimize your advertising strategy.
11. Customer Support: Microsoft Ads offers customer support and assistance, which can be valuable for small businesses that may not have dedicated marketing teams.
12. Competitive Insights: Microsoft Ads provides insights into competitor data and strategies, helping small businesses understand their market better and make informed decisions.
13. Local Advertising: For businesses with physical locations, Microsoft Ads offers local ad formats and features that can help attract nearby customers.

It’s important to note that the effectiveness of Microsoft Ads, like any advertising platform, depends on various factors, including your target audience, budget, and the quality of your ad campaigns. Small businesses should carefully plan their advertising strategy, monitor performance, and make adjustments as needed to maximize the benefits of Microsoft Ads.

If you are already running a Google Ads and/or Amazon Seller/Vendor Central account for your business but not Microsoft Ads, your business is missing out on an incremental lift in either sales, leads, or both.

Want to test Microsoft Ads for your ecommerce business, or if you would like a free Microsoft Ads Account Audit, Contact us today.